Christie First to Ship and Install 'Series 2' DLP Cinema Projectors

Seo Elite: New Seo Software! The Grand Daddy Of All Seo Software! Get A Top 5 Searchengine-Ranking In Under 30 Days!

Cypress, CA (Vocus) February 16, 2010 -- Christie®, the leader in digital cinema projection (http://www.christiedigital.com/AMEN/Markets/DigitalCinema/DigitalCinema.htm) technologies, is pleased to confirm full production, shipping and installation of the latest generation of 4K-ready DLP Cinema® projectors, the Christie Solaria™ (http://www.christiedigital.com/AMEN/Products/ChristieSolariaSeries.htm) series, beginning with the Christie CP2220. The Christie CP2220 digital cinema projector (http://www.christiedigital.com/AMEN/Products/ChristieSolariaSeries.htm) features Texas Instruments’ (TI) (NYSE: TXN) next generation Series 2 DLP Cinema technology (http://www.christiedigital.com/AMEN/EntertainmentSolutions/DigitalCinemaDeployment/ChristieDigitalCinemaDeployment.htm). Shipments began early January to North and South America, Europe and Asia and are now installed and showing feature films worldwide, including Australia, Canada, Korea and the United States. With orders arriving daily, Christie continues its lead in digital cinema deployment resulting in 70% of all digital cinema installations worldwide since the introduction of DLP Cinema projectors – which Christie was also the first to market.

Designed to meet all Digital Cinema Initiatives (DCI) specifications, the Christie Solaria is fully upgradeable to 4K digital cinema and features Christie Brilliant3D™ technology, providing the ultimate, most realistic 3D experience with the lowest cost of operation.

“Our manufacturing facilities are in full production ensuring that we keep pace with this overwhelming demand for the new Christie Series 2 projectors,” said Craig Sholder, Vice President of Entertainment Solutions at Christie. “With the spectacular success of 3D movies like Avatar, exhibitors realize that digital cinema is no longer an option, it is a strategic imperative. The Solaria Series is the most practical, cost-effective solution today, based on time-tested, highly reliable DLP Cinema technology.”

Manager Vince Butler of CLACO Equipment and Service Inc. (a specialist in new cinema installations, upgrades, and maintenance of both the projection booth and auditoriums) observed, “In order to remain competitive, exhibitors have to be proactive when deciding which projector to buy today, and upgradeability to the right 4K technology is important. The main advantage of Christie DLP 4K vs. LCOS 4K is its light output capabilities. The DLP chip can handle the heat build-up better. LCOS technology does not allow for extreme heat to be dissipated, and this can affect the light output in larger venues.”

Integrity Entertainment Systems, LLC, an authorized digital-cinema reseller for Christie, placed hundreds of orders for the new Solaria Series 2 projector, which it will install throughout the United States. Integrity president Gary Engvold wanted to provide his customers with the largest selection of 2K and 4K cinema projectors on the market. He also wanted to ensure that his customers’ technology investment is future-proof.

“Some of our customers specifically requested Christie’s next generation of cinema projectors because they offer a 4K upgrade option,” remarked Engvold. “It’s inevitable that 4K is the future of cinema, but I truly believe that Christie DLP Cinema projectors are the best choice for our industry because they produce more light with less energy. In fact, the energy and lamp savings from using Christie versus the LCOS technology over a ten year period is huge. It’s almost enough to pay for the projector itself.”

Engvold added: “You can tell Christie put a lot of thought into this new product. In addition to offering a 4K upgrade option, they also made a lot of other improvements to the new Series 2 platform. The units are much easier to service and simpler to operate. For me it’s a ‘no-brainer:’ Christie really did listen to what their customers wanted and needed. The Solaria line is the only way to go.”

“It’s all about choice,” said Craig Sholder. “With Christie Series 2 projectors, exhibitors can choose from the widest range of components, including external or integrated media blocks, to complete their systems. They can also create a top-of-the-line 3D solution using any of the leading 3D technologies on the market. Christie is committed to supporting its customers and protecting their technology investment.”

In addition to the Christie CP2220, the new Solaria Series of 4K-ready digital cinema projectors also includes the Christie CP2210 and the Christie CP2230.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

For more information contact:

Dorina Belu

Christie

(519) 749-3323

Mario Almonte

Herman & Almonte Public Relations

(212) 616-1190, ext. 267

Christie® is a registered trademark of Christie Digital Systems USA, Inc.

DLP Cinema® is a registered trademark of Texas Instruments, Inc.

Christie Solaria™ and Christie Brilliant3D™ are trademarks of Christie Digital Systems USA, Inc.

AMC Theatres® is a registered trademark of AMC Entertainment, Inc.

# # #